Oculus Rift Drops Price Again: $399 With Touch Controllers - Sparks Speculation

Jul 12, 2017, 00:10
Oculus Rift Drops Price Again: $399 With Touch Controllers - Sparks Speculation

At the start of the year, an Oculus Rift headset and two Touch controllers would set you back about $800. One of the key reasons so many were turned away was pricing, the headset itself came in at £500 at launch, which was worsened by the £199 Touch controllers. Overall, it's $200 off what the hardware would cost if bought separately. You can also buy the same set in the USA, from the same storefront, for $399.

Just previous year, the Oculus was being sold for $600, which rose to $800 overall when you added the cost of its $200 Touch controllers (in my opinion, the Rift is only truly worth it when you use Touch). The industry is trying to figure out the technology for immersive games and stories with low prices.

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Photo Credit: Peter Mason tries the Oculus virtual reality headset at the Game Developers Conference 2014 in San Francisco, Wednesday, March 19, 2014.

"Now is the time to be pushing consumers into the product because they'll find exciting things to do", he said. One source speculates the significant reduction from one year to the next could also be a result of a price drop in the parts used to manufacture these VR sets. Sales of headsets powered by smartphones have far outsold heavier-duty devices such as the Rift. Oculus cofounder Palmer Luckey recently departed after Facebook CEO Mark Zuckerberg hired Xiaomi executive Hugo Barra to lead the company's VR efforts.

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According to IDC, about 23M VR and AR headsets shipped in Q1 with VR accounting for 98% of that total. We've always said that our goal for now is driving VR into as many hands as possible, and then in the long run we intend to monetize that as an ecosystem, as opposed to a pure hardware play.

Virtual reality still doesn't have a breakout hit game or app, though, something analysts say is critical for broadening its appeal.

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