Google Home Gets Long-awaited Bluetooth Music Streaming Capability

Aug 25, 2017, 01:21
Google Home Gets Long-awaited Bluetooth Music Streaming Capability

Lore, who took over Walmart's e-commerce arm after the company bought Jet past year, said the company plans to integrate a voice-order feature that will let customers set auto-buy lists of frequently purchased items.

Google and Walmart are testing the notion that an enemy's enemy is a friend.

Walmart and Google's new venture comes as Amazon is actually looking into expanding via brick-and-mortar stores.

Walmart is getting ready to go toe-to-toe with Amazon on voice shopping, teaming up with Google to enable people to order its products through Google Assistant.

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Walmart and Google plan to roll out more voice shopping innovations in the next year, including the ability to buy groceries via voice and then have them delivered or pick them up at one of Walmart's 4,690 USA stores. It has also started to deliver groceries in some cities via partnerships with cab-hailing services Uber and Lyft.

Google Express is incorporated with Walmart's Easy Reorder, enabling buyers to utilize Google Home to make a shopping rundown of things they've already obtained.

Amazon now controls about 70 percent of the voice-enabled speaker device market with its Echo device, while Google controls about 24 percent of the market, according to eMarketer's research.

He added that Walmart would offer a wider selection than any retailer on the platform.

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On the side of Google, the competition group already directly to the assistant domestic Echo of Amazon with its own Google Home.

For Walmart, introducing a voice-ordered feature may pique some customers' interest - but it won't close the deep e-commerce gap that yawns between it and Amazon. This service replaced Walmart's existing two-day shipping program named "Shipping Pass" that charged shoppers an annual membership fee of $49 and competed strongly with Amazon's Prime shipping program, which charges customers $99 a year for two-day shipping with additional features like a streaming video service. And previous year, Walmart acquired Amazon competitor Jet.com, paying $3.3 billion. The initiative is quite innovative and smart, as shopping by voice is becoming increasingly more popular.

While this type of voice-activated shopping is still in its relative infancy, it's growing fast, and experts expect it to play a big role in the future of online retail.

And as The New York Times notes: "Google is a laggard in e-commerce".

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"We know this means being compared side by-side with other retailers, and we think that's the way it should be", Lore writes. "An open and transparent shopping universe is good for customers", said Lore.

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