Amazon today announced a new way for teens to shop its site independently of their parents' accounts and place their own orders, which parents can choose to review before allowing the purchase. Parents can review each item, its cost and the payment method being used before finalizing the transaction.
The new accounts for teens on Amazon allow parents to control their teen's purchasing while still giving them access to their own benefits.
For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester. Teens will create their own username and password and download the Amazon app to start shopping. Teens can shop via the Amazon app (for Android and iOS), and whenever they buy something you'll get a text or email listing the item, cost and a personal note (if your teen leaves one).
Pre-approving orders is done alongside establishing a spending limit, meaning that while the teen can order anything they want, they can only do such up to a certain price before the ability is taken away.
Amazon has shifted is attention towards teenagers.
In addition, it gives Amazon a way to addict a whole new crop of shoppers to its larger Prime platform, which is made available to teens through the service, if parents are Prime members. "We've listened to families and have built a great experience for both teens and parents", said Michael Carr, Vice President, Amazon Households.
If you prefer to avoid handing over your credit card outright whenever your teens want or need something on Amazon, the retail giant has you covered. And more trusting parents can elect to sidestep the per-item approval process and simply set an overall maximum budget. Upon receiving such a message (via email and/or text messaging), parents can reply with "Y" or "N" to approve or deny the purchase.
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