What can you now order through Facebook?

Oct 15, 2017, 01:10
What can you now order through Facebook?

On Friday, Facebook announced the launched of a service through which its users can order food for take-away or delivery directly through its app or website.

Users in the USA will find a new option called "Order Food" in the Explore menu, represented by a blue and white hamburger or fork and knife. One year ago Facebook had announced that the US users would be able to place food orders using a Facebook page of a restaurant. If a restaurant offers multiple services, the app will show all of them so you can choose the one you want to use. It'll be available in the United States only, at least initially, through Facebook's mobile apps for iOS and Android, and through your desktop browser. "First you need to decide what to eat, then you have to sift through a bunch of options and services", according to a post by Facebook executive Alex Himel on Friday.

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For example, if someone has an account with a particular food order service, he/she can easily order with their existing login id. It's part of Facebook's attempt to get you to stay within the clutches of its app empire, rather than allowing you loose to do something as mundane as feed yourself.

Facebook has developed a better relationship with businesses that specialize in food ordering for a period.

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However, the company made no comment as to how long that option was live, or what percentage of users on Facebook had it to use.

You can now order a Papa John's pizza while messaging your friends on Facebook - without ever leaving the app. It's rolling out to all iOS, Android, and desktop sites in the U.S. Though Amazon might not be making money on the food orders, its delivery service surely helps with valuable user data, notes Bloomberg.

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The aim of the social media tycoon is that people remain on its platform for all services from money-transfer, business services, and ride-hailing services to ordering food online. You're really not doing all that much with the new Facebook app, but it is a convenience.