Google Acquires Company With Tech That Turns Displays Into Speakers

Jan 12, 2018, 00:27
Google Acquires Company With Tech That Turns Displays Into Speakers

The company, a division of parent company Alphabet Inc., has acquired Redux, a United Kingdom -based startup.

Redux's breakthrough technology transforms the User Experience by bringing surfaces to life with Sound and Touch.

Redux ST
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The company now has 178 granted patents and more than 50 patents pending. It wasn't made clear when Google bought the startup or how much money it spent to buy Redux, but the acquisition happened in August 2017, according to Crunchbase. Stereo sound coming directly from the screens could make the phone look and sound slicker, and customers nostalgic for buttons and physical keyboards will spring for the improved haptic feedback.

According to regulatory filings, the transaction, as a part of which Google's United Kingdom subsidiary bought all the shares of Redux holding company NVF Tech Ltd., was completed in December past year.

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Redux's technology eliminates the need for small speakers in mobile handsets, making more space available for other components.

That being said, Redux focus is not just limited to smartphones and the company has been actively developing varied solutions for computing, automotive and also industrial markets.

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Google Pixel 2 and Pixel 2 XL smartphones both feature dual front-facing speakers, which has been welcomed by many critics and users. Redux imagined many potential uses for its products, but the first application listed-and by far, the most interesting-is for mobile devices like phones.

Redux has demoed its technology on smartphone and tablet displays, in the past, and that very well may be Google Inc (GOOG)'s core intended use for this exciting technology. The Verge had some hands-on time with the company's tech past year, trying out a tablet which vibrated its screen to function as a speaker, as well as a number of displays that used haptic feedback to mimic the feel of buttons, sliders, and dials.

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