Fox Lands 5-Year Deal for NFL's 'Thursday Night Football' TV Rights
Feb 01, 2018, 00:34
FOX will now air the 11 Thursday Night Football games, however, some of the games will continue to be broadcast on NFL Network. "As one of the leaders in sports television and a recognized innovator of NFL game broadcasts for many years, we're excited to be extending our partnership with Fox Sports, one of our most trusted and valued partners, to include Thursday Night Football".
Ourand said that digital rights for Thursday Night Football, aired by Amazon during the 2017 season and by Twitter the previous season, are still up for grabs.
In picking up the rights to the second highest-rated program in primetime, Fox is on the hook to fork over some $600 million a year, or around $150 million more than CBS and NBC collectively paid out in each year of their joint contract with the league.
Ourand reported Fox had outbid both CBS and NBC to take over Thursday Night Football last week. The games are expected to pick up a digital partner as well. "Our players are unanimous in that they love the 10 days after the Thursday night game". Tuesday night that Fox had submitted a bid that would be higher than the $45 million per game agreed to last season by CBS and NBC.
"NFL football continues to be the most valuable commodity in all of media", 21st Century Fox President Peter Rice said. SN's Michael McCarthy noted ratings for National Football League regular-season games fell by 9.7 percent this season.
Fox agreed last month to sell cable channels FX and National Geographic, its movie and TV studio and worldwide assets to Disney.
Given that "New Fox" will be a much smaller company after the pending $52.4B deal with Disney, shelling out for rights could have a "disproportionate impact on earnings" at Fox, Nathanson wrote. Although ratings for Thursday games were down in 2017, "TNF" still had better numbers by a wide margin than any non-sports programming on either network.
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