Matchroom Boxing Announces One Billion Dollar Deal With Perform
May 12, 2018, 06:20
Promoter Eddie Hearn, the managing director of Matchroom, said the new deal will help Sky Sports build on its coverage of the "best of British". He also added that additional live sports content that will be included in the subscription service, including "loads of worldwide sports and, sooner or later, we'll have some other USA sports as well".
None of the fight nights will be on Pay Per View. For us, it just seems ridiculous. Then I needed a lot of money. "So the whole thing needs to change".
Before the Perform Group launches its over-the-top sports platform in the US this summer, the company studied the existing media rights deals in all of the leagues and sports. While Denyer says DAZN would carry a few USA sports at launch, the pickings are slim due to established contracts. In addition, 60% of the viewing is on connected TV and devices.
But the biggest takeaway was the magnitude of the investment and the scope of Perform Group's ambition in the U.S. In two years since launching, DAZN is now available in Germany, Japan, Austria, Switzerland, and Canada for a monthly subscription charge with no contract and no pay-per-view. "It's time to bring DAZN to America and the incredible events we have planned with Matchroom is a great place to start".
In the UK, Sky Sports has been awarded the rights to the 16 US Matchroom fight nights as part of a new, long-term deal.
As well as the fights themselves there will be exclusive interviews, blogs and podcasts made available across all Sky Sports platforms.
As part of their deal together, Sky Sports will show Matchroom's 16 US fights exclusively in the UK. I'm excited about working with Matchroom; we share the same passion and vision for reigniting boxing in the United States and it's time for DAZN to provide an exciting new platform for these great events.
"This is a dream scenario for us, we can build a formidable team of fighters and also put our stamp on events from production to talent to in-arena experience".
Hearn said the reason he wanted to unveil the plans now even though DAZN hasn't yet formally announced its arrival in the US and the boxing won't begin until September is because "I'm talking to all these fighters".
"We need to get this out there because I am so excited to shake up the world of boxing in America".
The two British businesses, which have worked closely together for over 10 years, are partnering on this joint venture to be the change the U.S. boxing world needs.
The lightweight champion has featured twice on the undercard of British heavyweight Anthony Joshua, who is also in Hearn's stable of fighters with James DeGale, Kell Brook, Tony Bellew, Amir Khan, Anthony Crolla, and Scott Quigg. When those expire over the next years, however, expect Perform Group to be a heavy bidder.
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