U.S. company to show Premier League matches

Jun 08, 2018, 05:06
U.S. company to show Premier League matches

Amazon has not announced how much it has paid for its three-year deal to show 20 games a year from the start of the 2019 season.

Amazon has secured exclusive rights to stream matches from the top soccer league in the United Kingdom starting next year, a major boon for the tech giant's growing live sports streaming portfolio.

BT has bought 52 games a season, Premier Sports 53 games, including a match at 3pm on Saturdays, and Sky 128 games.

In February, Sky Sports paid £3.58bn for four packages, while BT Sport spent £295m on another package.

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Specifically, Amazon gets 10 games over one of the Premier League's busy public-holiday periods, likely Boxing Day, Dec. 26., and 10 during one of the league's program of midweek fixtures.

"Sky and BT are established Premier League partners and provide first-rate coverage of the competition through their live-match broadcasts and comprehensive programming", said Scudamore.

Audience figures continue to grow on BT Sport, with average viewing up 17% at the end of the most recent football season, while a BT Sport record-breaking 8.5 million people watched the UEFA Champions League final this year across our TV and digital platforms.

Football matches on Amazon will only be available to Amazon Prime customers, for which membership now costs £7.99 a month or £79 a year. It also adds to Amazon's growing list of sports rights in Britain, which include US Open tennis. Fortunately Amazon Prime is considerably cheaper than both BT's or Sky's Sports packages. The only problem is that most of those companies failed to take the Premier League's bait.

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The announcement came at the league's annual meeting on Thursday which also saw clubs agree for the first time to distribute some foreign television revenue based on where a team finishes from 2019.

It makes complete sense for one of the online streaming services to pick up a Premier League package.

The deal underlines Amazon's ambition to take on traditional pay-TV broadcasters in the multi-billion dollar battle for sports rights.

There are still a number of overseas deals to be completed but it is expected that the Premier League will double the #3bn it received in overseas revenue from the previous three-year cycle.

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"There is huge appetite for the Premier League in Ireland and we are very pleased to have concluded this process which ensures more matches than ever before will be available live from 2019/20 onwards", said Premier League chief Richard Scudamore. However, the entire auction has fallen short of the Premier League's hopes on revenue.