Rotten Tomatoes Makes Big Changes Following Captain Marvel Review Bombing
Feb 27, 2019, 01:04
"We have decided that turning off this feature for now is the best course of action", the release stated.
The change is part of a site overhaul that's meant to "more accurately and authentically represent the voice of fans, while protecting [Rotten Tomatoes'] data and public forums from bad actors", explained a recent blog update. To date, Rotten Tomatoes has donated $25,000 a piece to the press inclusion initiatives at the 2018 Toronto International Film Festival, 2019 Sundance Film Festival and the upcoming SXSW Film Festival and Conference this March. Additionally, the fan "want to see" score is switching from a percentage to a raw number that will be tallied in real time.
With the release of Captain Marvel less than two weeks away, Marvel Studios has unveiled three new clips from the Brie Larson-headlined superhero movie along with a new featurette entitled "Intergalactic War" which takes us behind the scenes of the film and includes interviews with stars Larson, Gemma Chan, Jude Law, Ben Mendelsohn, executive producer Jonathan Schwartz, and directors Ryan Fleck and Anna Boden; check them out here... Ten months ahead of its release, fans were already trying to bring down the Want to See rating and posting negative comments, ScreenRant reports.
Rotten Tomatoes expounded on this change in a blog post, saying, "Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership".
According to Rotten Tomatoes - at least for now - Captain Marvel has rapidly gone from highly anticipated to barely anticipated at all.
The ability for users to destroy a movie's audience score based on personal reasons versus film quality destroyed the entire premise of the website. We've also included some other recent videos because we know you just can't get enough Captain Marvel right now.
"The "Audience Score" percentage, for those who haven't been following, is the percentage of all users who have rated the movie or TV show positively - that is, given it a star rating of 3.5 or higher - and is only shown once the movie or TV show is released", the company said.
The "Want to See" metric monitored the percentage of fans with an interest in seeing certain films. Want to See is the score from pre-release movie buzz. And, hey, they're also making some cosmetic changes to the site, with the aim of providing "a cleaner, less cluttered presentation of the Tomatometer and Audience Score". Hopefully, Rotten Tomatoes' new changes will eliminate future incidents.
You can read the entire Rotten Tomatoes editorial here.
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