'Us' Had the Biggest Opening Ever for An Original Horror Movie

Mar 28, 2019, 01:18
'Us' Had the Biggest Opening Ever for An Original Horror Movie

"I feel fortunate to be in this position where I can say to Universal, 'I want to make a $20 million horror movie with a black family.' And they say yes".

The 40-year-old African-American director's latest psychological horror "Us" follows a black middle-class couple (Lupita Nyong'o and Winston Duke) and their children as they battle evil doppelgangers, whilst his critically acclaimed 2017 thriller "Get Out" follows Daniel Kaluuya's African-American alter ego Chris and his white American girlfriend (Allison Williams).

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Jordan Peele continues to prove the outdated narrative to be false. The biggest inherent selling tool all along for Us was Get Out, and audiences wanted more Peele. The tally beat analysts' estimates of US$51 million to US$54 million - and ranked the film among the highest-openings ever for a horror feature. "Us", just like "Get Out", is an original concept from the extraordinarily twisted mind of Jordan Peele and the fact that this film isn't a sequel or based on some comic puts it in a league of its own.

Overseas, "Us" launched with $16.7 million from 47 worldwide territories for a global start of $86.95 million. The new film has a 94% rating on Rotten Tomatoes, rare praise for a horror flick. The female-fronted tentpole added another US$34 million, taking its domestic tally past US$320 million. In third spot was Paramount's animation "Wonder Park", at $9 million (Sh906m).

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The 4th spot went to CBS/Lionsgate's teen drama Five Feet Apart, at $8.5 million. That's a strong result, considering it cost a modest $7 million to produce.

Coming in at No. 5 is Universal and DreamWorks' How to Train Your Dragon: The Hidden World.

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Among specialty releases, Bleecker Street's "Hotel Mumbai" pulled in $89,492 when it bowed in four theaters in NY and Los Angeles, translating to $21,623 per venue. The movie was pulled from theatres in New Zealand following the Christchurch shooting.